I am energized by the entire marketing process, from building a cohesive marketing ecosystem, to leading a harmonious marketing team that has the creative talent and determination to succeed.
While marketing and branding my first Startup in 1999 I discovered that in order to be successful in the digital world I needed to dive into learning how to make it all work; how to build the systems, how to increase brand awareness, how to nurture client relationships, and how to scale everything as things begin to roll. This process has nourished a broad and deep approach to marketing and digital media.
Abundant Experience. Strategic Vision & Planning.
In recent years hired for creative direction, marketing strategy, demand generation and leadership.
- Mojo Networks: Hands-on team leader to rebrand and serve as Director of Online Marketing. Responsible for competitive market research and lead strategy for cloud-managed SaaS platform, product messaging, lead generation, CRM and email campaign management, as well as SEO and SEM.
- Boeing: Hired to rebrand a SaaS subsidiary in Silicon Valley. Continued to lead and manage the online marketing and web Infrastructure, SEO/SEM, strategic planning and team leadership.
- Logitech: Established a new Business Intelligence (BI) portal, using Tableau, for Logitech’s International sales and marketing teams. The dynamic portal gave key insights and up-to-the-minute visual customer data worldwide, with the ability to create reports on the spot.
- West America Bank: Led the update of the web and marketing infrastructure, increase brand awareness and rebuild content for this 92 branch California bank. Provided ongoing consulting and training to marketing team.
Thought Leadership. Expanded Design-Development.
After great success came expansion into creative design and data management (2005-2010).
- Highly sought for advanced projects worldwide while running own marketing and design company.
- Long-term projects ensued for San Francisco’s Department of the Environment and creation of an online carpool matching platform for the city of Hinesburg, Vermont.
- Became a leader within the Open Source and CMS communities as a speaker, event producer, as well as training new marketers, designers and developers.
Internet Pioneering. Driving User Engagement.
Forged an excellent reputation after founding a successful ad portal in the hospitality industry.
- Founded first internet startup in 1999 and established new marketing techniques for companies seeking accelerated growth.
- Began providing email marketing and SEO expertise for B2B and B2C companies in the San Francisco Bay Area (2000).
- Provided design, web animation and marketing services to develop web presence for THORLO, Inc. in North Carolina (2001).
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